How digital printing can boost customer engagement, and sales.

Marketing that fails to engage prospects and customers is just noise. The communication process has changed dramatically over the past decade or so. The days of simply interrupting your market with broad based advertising messages, and expecting them to respond, are gone.

Unique messages for unique market segments.

Today, the modern consumer controls the dialogue they have with the businesses they buy from. They no longer accept simply being sold to. They expect businesses to engage them with communications that are informative and relevant to their personal needs, aspirations and self-perception. Anything less is simply ignored.

Almost every product and service can be sold to a range of market segments, but each segment is generally motivated to buy for very different reasons. Take a massage therapist for example.

One segment could be the self-indulgent luxury spa market, while another could be professional sports people looking to maximise performance, or a therapeutic massage for those recovering from serious injury. Same cores skills, but each segment is going to relate and respond to a very different marketing message.

Get your message out where your customers are.

Even in this age of the internet, a printed promotion is still one of the most effective ways to create awareness, particularly if your business services customers within a local market. It also gives you the opportunity to get your name out in the marketplace when you need to, not wait passively for prospective customers to find you on the internet.

Digital printing makes short runs with multiple variations affordable and quick.

Engaging customers with content that they are going to respond to is critical in any contemporary marketing campaign, and digital printing is a proven way to do it.

Traditionally, the setup costs made printing short runs with multiple content variations very expensive. Digital printing, on the other hand, is quick to setup and change from one version of artwork to the next, making short runs of multiple variations affordable and quick.

Need four or five different versions and different quantities for each one? Not a problem.

Need to get your message out there in a hurry? That’s not a problem either. As long as your artwork is ready to go, we can often turn your job around the same day, or within 24 hours if it isn’t urgent.

If you don’t have any artwork, our in-house graphic designer can create professional, high quality artwork that is sure to grab your markets attention.

For more information, call us on 8278 2899, or email Janet at janet@butterflypress.com.au.